McKinsey Consulting Deck

Built-in Claude Code scene skill

McKinsey Style Consulting Scene Skill

Best for: Strategy presentations and executive briefings where consultant-grade narrative structure (SCR) and action headlines are required

Not ideal for: Startup pitches, academic presentations, or internal ops decks — the consulting format is formal and assumes a C-suite or board audience

Situation–Complication–Resolution (SCR)

Situation

Establish common ground — what the audience already knows and accepts as true

Complication

The trigger that disrupts the situation — why the status quo is no longer acceptable

Resolution

Your recommended path forward — the answer to the complication

SCR structures the entire deck narrative, not just individual slides. The skill maps your content onto this three-act frame before generating any slides.

Action Headlines (Not Topic Labels)

✗ Topic

Market Overview

✓ Action

Market grew 34% YoY but is consolidating around 3 players

✗ Topic

Recommendations

✓ Action

Divest the legacy unit now to fund the digital build — delay costs $40M/year

Every slide headline states a conclusion, not a topic. The skill enforces this rule — passive topic labels are automatically rewritten into active conclusions.

Core Features

🎨

Navy / Grey Palette, Serif Titles

McKinsey's visual identity: dark navy (#003366) for emphasis, grey for body and supporting content, serif fonts for slide titles. Applied automatically — no manual color picking.

🔗

Works with Polished Documents

This skill handles narrative structure; Polished Documents adds the McKinsey brand theme on top. Use both together for the highest-fidelity McKinsey output.

📋

Executive Briefing Format

Optimized for C-suite audiences — executive summary up front, supporting analysis in the appendix, key decisions highlighted clearly on each slide.

Signals

Framework

SCR (McKinsey)

Headline Style

Action titles enforced

Palette

Navy / Grey / Serif

Type

Built-in scene skill

Quality Assessment

SCR Adherence

4.7

Headline Quality

4.5

Executive Clarity

4.6

Visual Polish

3.6

Pair with McKinsey PPT Design System or Polished Documents for full visual polish. This skill excels at structure and narrative.

Use

# Built-in scene skill — no installation required

# Strategy deck:
"Create a McKinsey-style strategy deck on [topic]"

# Executive briefing:
"Build an executive briefing on our digital transformation using SCR structure.
 Situation: we have legacy infrastructure. Complication: competitors are moving
 faster. Resolution: a 3-year modernization roadmap."

# With specific constraints:
"Create a 15-slide McKinsey deck for the board on our M&A rationale.
 Action headlines only, navy palette, appendix after slide 10."
        

Alternatives & Tradeoffs

McKinsey PPT Design System

Better layout precision with 70 patterns; use alongside this skill — this handles SCR narrative, the design system handles layout

Polished Documents

Better for visual brand matching — apply McKinsey theme on top of this skill's SCR structure for the best combined output

Academic PPTX Skill

Also uses Pyramid Principle structure; McKinsey Deck is optimized for executive/board audiences, Academic PPTX for research/conference

Community Outputs

Strategy decks created with the McKinsey Consulting Deck skill. Submit yours after use.

Digital Strategy

Claude 4 · Strategy · 4.6/5

M&A Rationale

Claude 4 · Corp Dev · 4.5/5

Board Briefing

Claude 4 · Exec · 4.6/5

Market Entry

Claude 4 · Strategy · 4.4/5